Posts by Greg Bond

VR Makes a Whole Lotta Sense

Greg Bond / a month ago

A close look at how virtual reality and its future provides a unique opportunity for different industries - from luxury to the corporate brands sector. While the virtual reality industry is still experiencing some growing pains, it was extremely encouraging to see, or more accurately NOT see, VR anywhere on Gartner Research’s newest Hype Cycle curve which was published in August.  It’s absence indicates a graduation from the Trough of Disillusionment, as it swiftly advances through the Slope of Enlightenment to the Plateau of Productivity just ahead.  I recently had the opportunity to take a four corners tour of the US, attending a number of events that reinforced this distinction and revealed some specific and immediate needs that a maturing VR industry is well-positioned to solve. At a luxury brand conference in New York, most of the talk was centered around the idea of creating a luxury ‘experience’ for customers.  What does that look like? Luxury is high-end, not highly accessible (maybe even exclusive at times), high touch and one-of-a-kind. Luxury is the feeling of belonging to a small subset of people who have been let in on a secret the rest of the world either doesn’t have the means or the interest in pursuing.

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Blend Media and L’Oréal’s MATRIX Take an Educational Journey in 360

Greg Bond / 10 months ago

We recently wrapped up an exciting project with global beauty brand L’Oréal’s salon education division, MATRIX. The aim of the project was to launch a 360 experience that takes viewers inside a working salon and provide expert tips and best practices for professionals in the haircare industry. This experience was initially deployed at MATRIX DESTINATION, the brand’s marque annual event, through fully-immersive, Oculus Rift headset stations on the expo floor and will eventually make its way to www.matrix.com/professional/ where it will be available for repeat viewing on desktop and mobile. MATRIX wanted to harness the power of 360 video technology to create a one-of-a-kind educational experience that could drive deeper engagement, better information retention, greater time spent and more repeat viewership. After deciding that a virtual reality experience was the best way to achieve their goals, MATRIX relied on Blend to leverage their expertise in the space to develop and execute the vision.  

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