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In this episode of our 360 Video Creator Voices series we interview Blend Media creator, C-flat. C-flat is a fresh 360 VR production company based in Prague / Czech Republic who's goal is to expose classical music to the world through 360 VR and spatial audio.
What is your background and how did you to get into 360 VR?
We have both worked for over two decades in the audio-video business. Petr, as a sound designer, sound engineer, composer and musician, and Jan as a production manager and producer. Petr started his professional career graduating from the Film and TV Academy of Preforming Arts in Prague. You can find out more about Petr and the projects he has been involved in here.
Jan produced hundreds of TV spots for lots of international clients and for many advertising agencies. He was also involved in a lot of TV series, documentaries, and events.
We have both worked together on many projects in the past. So, when we found out that it was possible to integrate spatial audio with 360 VR, we naturally decided to work together. We started to live a life of Alice in Wonderland, spending a lot of time exploring the possibilities of 360 VR and bringing our amazing experiences to our viewers/listeners and classical music lovers. The final result being our company, C-flat production.
Do you believe 360 VR in music is a better way to engage with your views than more traditional formats? Do you believe you are able to evoke more emotion this way?
We don't know for certain that 360 VR is generally better for presenting music but it is definitely another step further in terms of delivery possibilities and it has its own great advantages. Primarily, it can offer the viewer unusual perspectives and close-ups of artists playing instruments. It can transport the viewer right to the centre of the orchestra which would be a pretty unique experience in real life. Also, thanks to our way of shooting, it is possible to show musical performances from the conductor’s perspective for example.
It also helps viewers to get a deeper understanding of what music is all about and what’s exactly going on during the live act.
You use spatial audio audio very well in your productions. What is spatial audio? How is this able to further immerse your audience?
Spatial audio simply means that audio reacts the same way as a video in VR. When you move your head during one of our 360 VR videos, the sound in the headphones changes accordingly to which direction you move your head.
Simply it means that the delivery of sound in the headphones is similar to that which you would experience in the real world, where you can localise all of the sound elements surrounding you.
In our 360 VR productions we are able to separate out the individual instruments/players with the use of spatial audio. As a result, the listener is able to perceive the different instrument sounds in a much clearer and richer way and therefore it triggers more emotional impact.
This way of presenting music is not limited to classical music only and can bring the right impact to any live music performance.
Aside from music, where else can you see spatial audio working well?
Petr: In my first 360 VR project I worked on a short movie drama, The Committee.
I helped incorporate spatial audio with the the intention of bringing more realism to the project. In this way, the viewer has a much more intense feeling that he is in the middle of the action. I strongly believe spatial audio helps bring another level of reality to virtual reality which is definitely desirable.
If you would like to find out more about C-flat or would like to license any of their videos from the Blend platform then please get in touch with us at: firstname.lastname@example.org