The future of retail will be all about the experience, connecting the physical and the digital to create a seamless customer journey. With the accelerated trend of consumers preferring to shop online, virtual stores will increasingly become a new sales channel for retailers – making their in-store experience accessible and shoppable from anywhere at any time – thereby broadening the consumer reach and increasing the ROI.
At the same time, the in-store experience will need to give consumers a compelling reason to visit, deploying XR experiences such as hologram personalised assistance, QR activated stock exploration and Pokémon Go style games to drive footfall and engagement.
Virtual try-on (VTO) allows users to ‘virtually’ try on items of clothing, accessories and shoes. Imagine consumers digitally trying on items and experimenting with their look, resulting in more confident purchases and reduced returns. You can cater to the audience via lenses and effects on social platforms such as Snap, Instagram or TikTok, or via a brand’s own website or app. Read more…
Brands and businesses can deliver impactful product launches that incorporate AR, VR, 3D and 360˚ content and experiences that are rapidly shareable across multiple channels. A product launch that includes XR can better establish and maximise product awareness and reach across a range of industries by allowing consumers to experiment with new products, learn more about them and make a purchase. Read more…
This is an opportunity for brands to communicate their personality, values and purpose by increasing the audience’s involvement with them through highly engaging content. You can capture and deepen your connection with new and existing audiences by incorporating shareable content into the platforms that consumers are already using in their daily lives. Read more…
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