Consumers are eager to interact with their favourite brands in new ways – connecting the physical and digital worlds. This is why Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) have emerged as key trends for the future of marketing, revolutionising how brands can position their products and services.
It’s now possible to go beyond the limits of physical scenarios or static digital representations. AR, VR, and MR, under the umbrella of Extended Reality (XR), can power futuristic marketing campaigns that leave a lasting impression.
This is an opportunity for brands to communicate their personality, values and purpose by increasing the audience’s involvement with them through highly engaging content. You can capture and deepen your connection with new and existing audiences by incorporating shareable content into the platforms that consumers are already using in their daily lives. Read more…
Brands and businesses can deliver impactful product launches that incorporate AR, VR, 3D and 360˚ content and experiences that are rapidly shareable across multiple channels. A product launch that includes XR can better establish and maximise product awareness and reach across a range of industries by allowing consumers to experiment with new products, learn more about them and make a purchase. Read more…
Virtual try-on (VTO) allows users to ‘virtually’ try on items of clothing, accessories and shoes. Imagine consumers digitally trying on items and experimenting with their look, resulting in more confident purchases and reduced returns. You can cater to the audience via lenses and effects on social platforms such as Snap, Instagram or TikTok, or via a brand’s own website or app. Read more…
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