Easily Build Interactive 360˚ Experiences

  1. 1. Choose or Upload
  2. 2. Edit & Customise
  3. 3. Publish & Share

1. Choose, Upload or Commission

  • Choose from our curated catalogue of professionally created 360˚ content.

  • Upload your own 360˚ content or commission a professional creator from our global network.

  • Choose a custom coloured background or from a range of pre-prepared textures.

2. Edit & Customise

  • Add content and interactions to your 360˚ scenes in minutes using our powerful editor, all via the Web browser. No code required!

  • Quickly enrich a scene by adding 2D video, images, customisable text and custom audio tracks.

  • Take your viewers beyond the scene with banners, embedded hyperlinks and portals to other 360˚ scenes.

3. Publish & Share

  • Publish & share scenes directly to social networks in a single step, as well as via weblinks and embeddables with <iframe>. No apps needed!

  • Generate Facebook & Twitter share cards, output equirectangular images to Facebook (including metadata) and distribute via VPAID & VAST.

  • social media icons

Watch a 360 story

Live Events

In conjunction with the Helloworld event, we created an interactive 360 story to showcase multiple interactive elements with a strong call to action to purchase tickets.

TRY THIS 360˚ STORY

360 Tours

We used a creator from our global network to film the M/Y Khalilah Super Yacht which we then used to build an interactive tour.

TRY THIS 360˚ STORY

Competitions

Universal Music Group used 360 Stories to create an immersive competition for Record Store Day.

TRY THIS 360˚ STORY

Training Experiences

We created a 360 experience for L’Oréal’s training division, MATRIX. Viewers are taken inside a salon and provided with tips and best practices.

TRY THIS 360˚ STORY

Tell me more about 360 Stories?

What is a 360 story?

A 360 story is a new type of video format developed by Blend Media; combining 360˚ video, 2D content, interactivity and hotspots to bring a rich multi-media environment for a brand to tell their story. The Blend web editor tool enables anyone in three steps to easily create these rich experiences using simple drag and drop functionality. No coding is required and you can make use of your existing brand assets. We leverage WebVR so you can publish your 360 story across the web & other social networks, without the need to download any app.

What are the benefits of 360 stories vs. standard video

Engagement metrics for standard 360˚ video content consistently outperform 2D video, with higher click-throughs and increased dwell time. Clicking on 2D videos within the 360˚environment, teleporting to new scenes and interacting with hotspots all heighten the immersive experience whilst optimising the conversion funnel for a call to action. Research, by Nielsen, found that 360 video is extremely effective at communicating brands to consumers. One example in the charity sector found that over four in five consumers (84%) were able to recall the featured charity across the content tested, significantly more than were able to recall the brand from traditional ad units (53%). Across brand impact measures, the 360˚ content influenced a broader set of the exposed population – from familiarity (45% vs 34%) to affinity (36% vs 25%) to info seeking (48% vs 37%).

How do I get content for a 360 story?

Our premium 360˚ video library is integrated within the Blend Web editor tool which means you can choose from over 7,000 360˚ videos to fit with your creative. We can also facilitate any original productions, on brief and on budget via our extensive 360˚ video creator network.

Is it compatible across all Web browsers?

The editor is optimised for Chrome. The output works across all modern browsers (Chrome, Firefox, Safari, Microsoft Edge). The output also works on iOS and Android.

What are the costs?

We offer three types of packages and bolt-ons solutions for content. We also offer production services via our creator network to film original content. See our pricing page for more information.

What files can I upload to a 360 story?

You can upload 2D images up to a file size of 2MB, 2D videos up to a file size of 256MB and 360˚ Videos up to a file size of 1GB in size.