3D has the power to revolutionise XR experiences and take them to the next level through deep involvement and exploration. By creating detailed and to-scale objects, brands and businesses can engage with a variety of elements allowing them to communicate more effectively, visualise concepts accurately and experiment with design collaboratively, from shopping to science.
3D elements are a fundamental element in all XR experiences and content, from 3D solar systems in AR-powered education tools to 3D simulations in VR soft skills training, and virtual try-on of 3D clothing accessories and jewellery.
Extended realities (XR) is the umbrella term of augmented reality, virtual reality, 360 and 3D.
Through existing product images, and other relevant information, 3D models are created, providing the ability to see and interact with objects that are to scale and can be used for eCommerce, education, product development and scientific research. Read more…
Virtual try-on (VTO) allows users to ‘virtually’ try on 3D pieces of clothing, accessories and shoes using camera-equipped devices such as mobile phones, tablets or smart mirrors. It is all about realistic 3D digitisation of items that you can place on the body to view from various angles and experiment with to aid purchase decisions. It is an impactful shopping feature for fashion and furniture brands to give the consumer an accurate view of a range of products from all angles for an accurate understanding of appeal, size and fit. Read more…
Through the inclusion of 3D products within XR experiences, consumers are highly involved with the product from various angles giving them a close to real-life experience. Through engaging, realistic and highly shareable content, 3D has the potential to take product launches to the next level in a wide range of markets such as furniture, electronics, sports gear, art and other consumer categories. Read more…
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