In augmented reality (AR), virtual information and objects are overlaid on the real world. It’s incredibly accessible through social filters, apps and web browsers, if you’ve got a smartphone, you’ve got AR. The AR experience enhances the real world with digital details such as images, text, and animation; think brand filter, furniture placement or guided tour.
Brands and businesses are quickly catching up with customers’ adoption of AR and realising the possibilities from the boardroom to the bowling alley.
Extended realities (XR) is the umbrella term of augmented reality, virtual reality, 360 and 3D.
Virtual try-on (VTO) allows users to ‘virtually’ try on items of clothing, accessories and shoes. Imagine consumers digitally trying on items and experimenting with their look, resulting in more confident purchases and reduced returns. You can cater to the audience via lenses and effects on social platforms such as Snap, Instagram or TikTok, or via a brand’s own website or app. Read more…
Brands and businesses can deliver impactful product launches that incorporate AR, VR, 3D and 360˚ content and experiences that are rapidly shareable across multiple channels. A product launch that includes XR can better establish and maximise product awareness and reach across a range of industries by allowing consumers to experiment with new products, learn more about them and make a purchase. Read more…
This is an opportunity for brands to communicate their personality, values and purpose by increasing the audience’s involvement with them through highly engaging content. You can capture and deepen your connection with new and existing audiences by incorporating shareable content into the platforms that consumers are already using in their daily lives. Read more…
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