What is it?
Using XR, you can create impactful product launches with engaging content that is rapidly shareable across multiple channels. It can establish and maximise product awareness and reach. It is delivered by the brand through interactive and product-specific virtual experiences to kindle the curiosity of the audience.
How can it be used?
Brands can incorporate product-specific experiences such as stories, content, teasers and games, into channels that their audience is already using, enabling them to get involved with the product at a deeper level. This often means providing access to exclusive content or giving the audience the opportunity to create their own branded content, like the necklace filter for The Streets album launch.
Immersive experiences can enhance product launches across a range of industries including entertainment, retail, fashion, travel and tourism and hospitality, and can be accessed anywhere including at home, in-stores or as part of a physical event like Burberry’s pop-up to launch the new Olympia Bag.
Create sharable content
Unwrap new products
Dance with holograms
Who is using it?
Brands have adopted XR in markets ranging from everyday essentials to premium and luxury goods to engage customers by giving them something exclusive.
Through engaging and shareable content brands can widen their reach and establish an expansive presence with ease.
Launch a product with XR content
Know what you need
Upload your product launch brief to our marketplace and match your needs to the right immersive expert.Use our marketplace
Let’s get you started
For advice and support on how to launch a product with XR content and experiences contact our team.Contact us
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Browse the world’s largest library of premium 360 stock video to build into your product launch.Find 360˚ videos