What is it?
Virtual try-on (VTO) allows you to ‘virtually’ try on items of clothing, accessories and shoes. The technology uses camera-equipped devices such as mobile phones, tablets or smart mirrors to digitally place the items on your person so you can view what they look like on you.
How can it be used?
It has a number of different uses for fashion and beauty brands, allowing customers to view and try on digital products, and have fun with experimentation.
VTO technology can be accessed via lens and effects on social platforms such as Snap, Instagram or TikTok, or via a brand’s own website or app. Beauty brands are increasingly adopting Augmented Reality (AR) technology as they move away from physical product testing and VTO is being used by many as a way to allow customers to try on products ranging from foundations to lipsticks to hair dyes.
Who is using it?
As with all extended reality (XR) solutions, virtual try-on is all about the brand experience for the consumer, allowing them to be more connected to the product which is likely to increase buyer confidence and help build long-term brand loyalty.
3D product configurations mean that customers can play around with colours and textures to personalize their products, benefits of virtual try-on include:
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