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BLEND BLOG

'Try-on' something new this year using AR

Laura Helm / 3 months ago

A new year can be a good time to try something new.  This year, you can do lots of the ‘trying’ virtually! At the end of last year, Instagram Shopping launched a new feature, the #VirtualTryOn.  Users are able to try on their favourite beauty produc…

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Creator Profile - Ross Wakefield

Laura Helm / 4 months ago

Ross Wakefield, aka rosterizer tells us how he moved from retail design into the wonderful and exciting world of AR.

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Creator Profile - Ant Hagan, Aug-it!

Laura Helm / 4 months ago

Ant Hagan heads up Aug-it!, an augmented reality app development team based in Liverpool’s creative district - the Baltic Triangle.

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Your Face or Mine - Face to Face Marketing with Filters

Laura Helm / 4 months ago

Your Face or Mine. Not the TV show, (let’s not get into a debate on the ethics of that!) but face filters, whether you like them or not, they are here to stay! Last week, Facebook launched its new AR ads product allowing brands to run interactive A…

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AR: CUSTOMER ENGAGEMENT EXPERIENCES RETAILERS IGNORE A…

Simon Brooksbank / 4 months ago

The global market for AR in retail will reach $1.6 billion by 2025; a gargantuan level of growth which retailers need to wholly embrace or risk being left behind. With ‘the death of the high street’ headlines more commonplace than ever in a challeng…

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AR for Marketing, why not get a little ‘Excitable Edga…

Laura Helm / 4 months ago

Whilst it might not be your favourite John Lewis Christmas ad of all time (mine is #Montythepenguin 2014) this year alongside Excitable Edgar soft toys, pyjamas and even mugs, you can also hang out with the little dragon using a snap lens.

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Introducing Blend Market

Simon Brooksbank / 4 months ago

PwC recently released the latest in a series of reports anticipating huge growth in the Virtual Reality and Augmented Reality sector citing that VR and AR could add £1.4 trillion ($1.8 trillion) to the global economy by 2030. These mediums are only …

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