In order to create a 360 virtual tour, you need to have a camera that captures video and imagery in 360. 360 or immersive content is video and imagery where a view in every direction is captured at the same time, providing a 360-degree panorama.
As virtual tours become increasingly popular, it is now also easier than ever to shoot super high quality 360 content and help prospective customers visualise a space. It’s a good idea to go with a camera that you can attach to a phone, as that makes it easier to upload and also does the stitching for you. Here are some of our favourite options:
Insta360 Nano
4k video quality and 20 MP 360 photo
MultiView lets you record in every direction, and arrange the best of what you see in one frame
All-new 360° video chat lets you share an immersive, real-time view of your world
Discount price of £199 if you purchase through our link here
Insta360 One
Unlock the ‘bullet time’ effect with the 120fps high-speed shooting mode
6-axis stabilization for stable, sharp and clear image
Shoot first, point later with FreeCapture
Price is £319 plus you get a free bullet time accessory if you purchase through our link here
Insta360 One X
Best-in-class 5.7K video quality
Cinematic slow motion
Impossibly smooth video with FlowState
Control time and perspective with TimeShift
An editing room in your pocket with the ONE X app
Price is £409.95 plus you get a free invisible selfie stick if you purchase through our link here
According to Blend Media creator Daniel Pharaoh, also known as The 360 Guy, his top choice camera for creating virtual tours is the Ricoh Theta V. Check out this article in which he compares some different options and chooses his favourite.
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