So, you’ve decided to get immersive in 2020. Great news!
Now, next step, what?, where?, how?, what? and perhaps most importantly, WHY?! These are all important considerations before you get started to ensure the output you create is measurable and meets expectations. However, that’s for another blog…
Whatever your motivation and KPI’s, you probably want to get an idea of how much things cost before you get started.
Whilst it’s always tricky to estimate costs without a solid understanding of the brief, we have attempted to break down some immersive projects you could do and identify a range of budgets and key considerations. Please note these are just guidelines.
If you want to find out more or discuss an idea please get in touch at Hello@blend.media. Or if you are ready to get started, post your immersive brief on https://market.blend.media/ and connect with top immersive creators from around the world.
1. AR Effects for Social Platforms
Distribution: Snap chat, Instagram, Facebook
Turnaround time: Between 2-8 weeks depending on the complexity of the project
Considerations that will impact the budget: Asset creation, concept development, 3D modelling, Multiple platform delivery, Feedback and revisions
Starting from: £3,000
https://blend-blog.cdn.prismic.io/blend-blog/e563167a-25fd-409c-8cb4-506bca28d786_FROzen+final.mov
2. AR Experience outside of Social Platforms
Distribution: AR poster, Print Ad (launched via QR code using Web AR or via an app)
Turnaround time: 4-6 weeks
Considerations that will impact the budget: Asset creation, concept development, 3D modelling
Starting from: £8,000
https://blend-blog.cdn.prismic.io/blend-blog/abc8da6f-a19a-46fb-bca1-260e0a43cf7b_Liam+Payne.mov
3. AR Game Experience for Social Platforms
Distribution: Snap chat, Instagram, Facebook
Turnaround time: 4-6 weeks
Considerations that will impact the budget: Asset creation, concept development, 3D modelling, Multiple platform delivery, Feedback and revisions
Starting from: £10,000
4. 3D Product Visualization
Distribution: Website, e commerce platform, or app
Example: Ikea app
Turnaround time: 6 weeks+
Considerations that will impact the budget: Amount of assets needed to be created, platform integrations, iOS or Android
Starting from: £15,000
5. VR Training solution
Distribution: Web VR or Headset
Example: L’oreal Salon Training Experience
Turnaround time: 3 weeks+
Considerations that will impact the budget: 360 video or CGI, passive or interactive experience, use of talent, location.
Starting from: £25,000
6. Immersive Tours
Distribution: WebVR or Headset
Example: Macallan Whiskey Distillery Tour
Turnaround time: 4 weeks +
Considerations that will impact: Size and location of building/facility, Production requirements, scripting, location, movement of camera, aerials, voiceovers, duration of experience.
Starting from: £45,000
