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Project Spotlight: The Streets Instagram Filter

Thea Parnell / 29 days ago

Brief: To support the launch of Mike Skinner’s new mixtape DIFFICULT TIMES, the client (a global music label) worked with Blend Media to connect with an Augmented Reality (AR) creator and bring to life the key artwork from the album to drive fan engagement.

The DIFFICULT TIMES artwork

Execution: The client chose to work with experienced creator Tom Martin Davies to recreate the signature chain and lighter from the album cover as an AR filter on Instagram. Find the filter on Mike Skinner's profile.

Result: Mike Skinner shared an Instagram story of him using the filter to his 232k followers driving huge fan engagement. Many of Mike’s celebrity followers also joined in sharing Instagram stories of them using the filter, including Holly Willoughby (6.9m followers).

Tom's render of the Streets iconic lighter to accompany the filter.

Tom Martin Davies, Creator at OBject Space: "I found a brief to work with a global music label to create an AR filter for a well-known artist, which ticked all my boxes. I communicated and quoted for the work through the marketplace and when the project was complete Blend Market quickly released the client funds. It also gives you peace of mind that you are protected as a creator. Blend Market is a great place for clients and creators to meet and create amazing work together."

If you're a client and have an immersive project that you'd like to make a reality get started here; or if you're a creator with immersive skills join Blend Market here. For all question or for more information please get in touch at hello@blend.media