We are a team of dedicated and passionate content licensing, video and 360˚/VR content specialists. We’ve built the world’s largest library of premium 360° video films created by our growing global network of expert 360° video creators . Our customers are some of the world’s largest brands, corporations and publishers who license the content for use in marketing campaigns across social media, online, virtual reality headsets and WebVR.
We enable our creators to make money from their existing 360˚ video and VR content and also generate new income for them through commissions for new content.
We now also take 360 Photos, so if you are a specialist 360 Photographer, we would love to represent your work.
We put creators like you, and your content first. We are proactive in licensing content, and due to our experience in the short form video space we have established excellent relationships with some of the biggest brands, agencies and publishers worldwide.
Unlike any other company in this space, we have also built technology called 360 Stories to enable buyers of content to quickly and easily customise that content, which drives significant sales through our platform.
We make sure that your copyright is respected and protected and work hard to combat and monetise, where possible, infringing copies. You can feel confident and reassured that your content and your reputation will be well looked after.
Our team has great experience in the short form video space and has worked with many of the world’s largest brands and their agencies including Google, Samsung, Sony, T-mobile, Facebook, Coca-Cola, NASA, The Macallan, L’Oréal, P&G and McCann.
We have connected 360˚ video creators with some of the world’s largest online publishers including The LADBible who have a monthly reach of over 5 billion.
We have a global sales team who are experienced content licensing experts and are busy finding and responding to opportunities to license content from our creators to our customers.
We also have a dedicated marketing team delivering marketing and communication plans across multiple channels including social media, events and media relations. Our goal is to continuing to raise awareness of the Blend Media creators and their brilliant work.
Our team also manages Facebook’s largest 360˚ video channel https://www.facebook.com/360vidz which has over 700k likes and counting! Every day we are promoting our creators’ content on Facebook and including a shout out to each creator and linking back to their work on our platform.
We know that your name and brand is important to you so we try to always ensure that our creators receive the credit for the great work that they produce.
You can apply to join the Blend Creator Network by completing an application process at www.blend.media/?apply
We will ask a few questions about you and for a sample of your work - you can provide either a URL or a link to cloud storage. One of the members of our Creator Partnerships team will get back to you confirming whether your application has been successful.
Please note our creator community represents the very best in 360˚ content, so we will check the quality and technical specs to make sure it's up to the industry standard. Once accepted into our network, you will be able to upload as many videos as you wish.
In terms of quality and technical specs videos must be a minimum of 4k, with no visible stitching lines or nadir, camerawork must be stable and with good and balanced lighting.
Our Creator Partnerships team are also very happy to guide you to ensure that what you shoot has the best possible commercial value.
We have 2 licensing models for licensing content:
Rights Managed (RM) where the license fee is calculated based on the rights (or use) required by the licensees/customers, who purchase a one-time fee to use the video or videos for a particular use in a geographic region, on a specific media, and for a specified period of time.
Royalty Free (RF) where the price for the clip is set at one fixed price and the customer can use that clip for whatever project they like, as often as they like and for as long as they like. Prices will vary for each clip depending on the resolution of the clip so for example an 8K file will have a higher prices than a 4K file.
Under an exclusive representation arrangement the revenue share for Creators is 50%
Under a non-exclusive arrangement the revenue share for Creators is 30%
We work with major global brands and agencies who often want to take exclusive licenses on content that they use in order to protect their brand - and pay a premium for that right. These licences command higher fees for our creators than non-exclusive licences. If a creator’s content is on our platform non-exclusively, we cannot offer an exclusive licence as we cannot guarantee that another brand has licensed that content from another agency.
For example, imagine that Coca-Cola pays for an exclusive licence for a piece of content but finds out that it has already been licensed to Pepsi! That is an awkward situation for brands to find themselves in. Having your content on a non-exclusive basis makes it more difficult to offer brands and agencies your content.
Yes, we do but all content submitted under a non-exclusive contract can only be sold under the Royalty Free licensing model.
We pay our creators by bank transfer.
We pay our creators every 45 days after the end of each calendar month if the total is above $100. Our priority is to always pay you on time.
You can contact one of the members of our Creator Partnerships Team at creators@blend.media