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IVRPA Tokyo 2018 | Blend Media

Simon Brooksbank / a month ago

Tokyo is right up there as one of my favourite cities in the world. I’ve been lucky enough to have visited twice already and so when it was announced that the 2018 IVRPA conference was going to be held there, I was already packing! The IVRPA is the International Virtual Reality Professionals Association and its members are a mix of professional photographers, videographers, programmers, wed developers, designers, software developers, hardware manufacturers, artists and enthusiasts who all work to produce and grow the medium of 360 in all its various forms. The IVRPA itself strives to promote the success of these VR professionals and develop and support the growth of the medium as a whole through education, network events, hardware manufacturer alliances and technical support for its members. Needless to say anyone who’s anyone in VR is a member and we were all there in Tokyo! Blend Media along with Facebook were proud to partner with the event, which saw 4 days of talks, workshops, panels, demonstrations and other events presented by leaders of the VR industry who shared their knowledge and experiences. Over the four days there were some 30 presentations with a terrific list of speakers from all across our industry – from individual experts such as Blend creator and influencer Al Caudullo, NativeVR Founder Nathalie Mathe, and AirPano’s Sergey Semenov (below) to media-defining organisations including Facebook, Adobe, Kolor, Insta, Kandao and Google.

IVRPA
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Road Safety: How Can Virtual Reality Save Lives? | Blend Media

James King-Thompson / a month ago

This post will look into the fundamental importance of road safety and how 360 VR has been used as a new innovative solution to educate people about driving safely. Last year there were 176,500 road accident casualties, of all severities, according to the Department for Transport. Furthermore, according to Statista, the USA has seen an increase in the number of traffic-related fatalities since 2014. In 2014 in the USA there were 1.08 traffic-related fatalities per 100 million VMT (vehicle metres travelled), which significantly increased to 1.18 traffic-related fatalities per 100 million VMT.

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360 Video Creator Voices: AirPano | Blend Media

Julianne Rooney / 2 months ago

In this episode of 360 Video Creator Voices we interviewed Blend creator and new partners, AirPano. AirPano are based in Russia and specialise in high-resolution, 360-degree aerial footage. Find out more about the partnership here. Watch the 360 video below for a quick taste of what AirPano have to offer.

AirPano
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All-Round Success: Here’s How Brands Use 360º Video to its Full Potential

Damian Collier / 2 months ago

The average consumer is exposed to around 5,000 ads per day, making it harder than ever before for advertisers to achieve cut through with traditional advertising formats, such as still imagery and standard 2D video. Advertisers, brands and online publishers need to grab attention in new ways and 360º video offers a solution. There has been much talk about immersive technologies, such as virtual reality (VR), as a tool to rejuvenate advertising and marketing campaigns. The market has gathered a lot of interest from a consumer, particularly in the Asia-Pacific region. By 2023, Asia-Pacific is forecast to deliver around half of AR/VR global revenue. Yet despite its growing popularity among consumers, it’s still difficult for brands and agencies in the region to harness the power of VR. Using VR can be costly and labor-intensive to deliver. And even then, the content can only be viewed by a niche audience that has invested in a headset.

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Top campaigns that untap the potential of 360° video in the APAC Region

Damian Collier / 2 months ago

Virtual Reality (VR) and other immersive technologies have gained a lot of interest in recent years, particularly in Asia Pacific where forecasts predict that around half of AR/VR global revenue will be delivered in the region by 2023. Despite VR’s growing popularity among consumers in Asia Pacific, it’s still difficult for brands and agencies to harness the power of the format. There are a number of barriers for the adoption of VR, including the cost and time to create and deliver VR content, as well as the necessary devices needed for the consumer to view the content. 360° video has emerged as a unique medium that gives consumers the opportunity to take control, look around and discover more when compared to standard 2D or still imagery. Research from Google shows that 360° video delivers a 5X higher engagement rate than standard 2D video when used in advertising campaigns. It also encourages more repeat views, as consumers can have a different experience each time. While VR is still emerging as a popular medium, brands can use 360° videos in order to create and publish immersive content easily. For consumers, this type of content is also easier to access through desktop or mobile devices without needing to put on a headset. Across the Asia-Pacific, 360° video is already being used successfully today by forward-thinking brands and agencies to help them offer deeper and more meaningful connections with consumers. We have selected some of the best examples of how the medium has been used, why it works and most importantly, how this can be applied by marketers to create compelling campaigns in the future. Hong Kong Airlines: Enabling a virtual “try before you buy” experience Hong Kong Airlines has utilized the benefits of 360° video in its campaign to offer potential customers the chance to walk through business class and experience premium travel. The airline worked with Kiosked to use 360° video in banner ads that provided an immersive experience to show, rather than tell, its audience about the possibilities of premium travel. By allowing consumers to experience this premium service before buying, the airline’s ad was 35 times more effective than Kiosked’s traditional display ad counterparts and prompted consumers to upgrade their seats to upper class. AirAsia: Using 360° video to unearth hidden gems Last year, AirAsia launched a 360° video campaign to boost tourism in the region and commemorate the Association of Southeast Asian Nations (ASEAN)’s 50th anniversary. The videos aimed to provide consumers with an insight into the quirks and iconic features of all ten ASEAN Member States, with highlights including island paragliding in Vang Vieng, driving Lamborghinis in Singapore, hot air ballooning over Myanmar’s Bagan Temples and swimming with Turtles in Indonesia. By producing these videos, AirAsia allowed consumers from across the world to experience the full beauty of each of the ASEAN nations as if they were there. Furthermore, 360º video was able to highlight the beauty of lesser known gems in the region to inspire people to visit. Art Basel: Using 360 video for an all-inclusive experience Art Basel Hong Kong, is the largest contemporary art fair in Asia. It attracts over 70,000 visitors and offers a platform for artists from all over the world. When Art Basel Hong Kong opened its doors to the general public in March earlier this year, it also opened its virtual doors by creating a 360° interactive tour with photos and interviews with artists and collectors. The tour was designed to transport art lovers, who were unable to attend, to the fair and enable them to enjoy the highlights. This is a great example of a brand using 360° video to create an all-inclusive experience for consumers. While the Art Basel, Hong Kong attracts a huge number of physical visitors it recognised it could increase interest and sales by creating an online experience that allowed virtual visitors. In the digital era it’s incredibly important for brands to realise that events can be both an online and offline experience. This article was originally published by CMO Innovation.

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360 Video Creator Voices: C-flat | Spatial Audio & Classical Music

James King-Thompson / 2 months ago

In this episode of our 360 Video Creator Voices series we interview Blend Media creator, C-flat. C-flat is a fresh 360 VR production company based in Prague / Czech Republic who's goal is to expose classical music to the world through 360 VR and spatial audio. What is your background and how did you to get into 360 VR? We have both worked for over two decades in the audio-video business. Petr, as a sound designer, sound engineer, composer and musician, and Jan as a production manager and producer. Petr started his professional career graduating from the Film and TV Academy of Preforming Arts in Prague. You can find out more about Petr and the projects he has been involved in here. Jan produced hundreds of TV spots for lots of international clients and for many advertising agencies. He was also involved in a lot of TV series, documentaries, and events. We have both worked together on many projects in the past. So, when we found out that it was possible to integrate spatial audio with 360 VR, we naturally decided to work together. We started to live a life of Alice in Wonderland, spending a lot of time exploring the possibilities of 360 VR and bringing our amazing experiences to our viewers/listeners and classical music lovers. The final result being our company, C-flat production.

c-flat
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The Benefits of 360 VR in Dentistry: Training

James King-Thompson / 2 months ago

From pain relief and medical training to phobias and psychological trauma treatment, there are a wide range of fantastic uses for 360 VR in medicine. Something that we haven't yet shed much light on are the amazing benefits of 360 VR in dentistry. The dental market is growing significantly each year and according to Statista, it is estimated to be worth $36.8 billion in 2021. This development is synonymous with the the global augmented reality & virtual reality in healthcare market, which according to Grand View Research, Inc., is estimated to be worth $5.1 billion by 2025. Therefore, there is no doubt that the early adopters within the dental sector will be using 360 VR more and more. Read on to discover more about the benefits of 360 VR in dentistry. Training: Aside from pain and anxiety relief in dentistry, another one of the benefits of 360 VR in dentistry is training. Thanks to 360 VR, dentistry students are able to step into virtual dentist surgeries and practice performing a range of highly skilled dental procedures. This training is cost-effective and the closest the student is going to get to actually performing a filling or a root canal on a patient. When actually performing a dental procedure on someone there is no room for error. However, students or trainees have room to make and learn from their mistakes in virtual reality. They are also able to receive instant feedback from fully-qualified dental professionals. Watch an example VR dental training simulator below to get an idea of how it works.

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