Blend Blog

Loading...

Blend Media's Creator Network: 360˚of Opportunity

Simon Brooksbank / a day ago

Blend Media provides content and technology that make it easy to create, license and publish user controlled content (interactive 360˚ video, VR and AR content) for audiences across any platform, on any screen. Our clients include Google, L'Oreal, UNILAD, McCANN, NASA and Greenpeace and they trust us to deliver incredible new content experiences. Gaining and maintaining attention has never been harder than in today’s always-on world. Blend Media makes it possible to empower audiences, giving them the ability to actively take control of their experience and discover more from it.

Read More
Loading...

Blend Media's Hack Day!

James King-Thompson / a day ago

What's a Hack Day? You may be asking. A Hack Day is about brainstorming, exploring new project ideas and determining whether these ideas are feasible or not. It's a great opportunity to take a breather from your day-to-day activities, work closely with different people in your company and have the freedom to bounce different ideas off each other. It's really about having fun and if anything valuable comes out of it then that's a bonus! The evening before the Hack Day, the Blend Media team got together and pitched a range of innovative project ideas. It was important to think about how the idea could benefit our business and how different skill sets could come in handy. There were some incredible ideas. Once everyone pitched, we all voted for our favourite projects. The four most popular ideas were selected and the people who put forward these ideas were automatically selected as team leaders. We then had the freedom to choose which project we wanted to work on. Find out more about the individual teams and projects below. Team: 360˚ Livestream Story The idea for this team was to attempt to make 360˚ live streaming possible within our new web editing and publishing tool '360 stories'. The other part of the idea was to create our own production piece which we would then livestream into a 360 story. In the morning, with what seemed like a real challenge ahead of us, we got together and started coming up with ideas of how we could make a live 360 story work. There had to be a reason for viewers to flick from one live 360 story scene to another. We came up with a variety of ideas revolving around fake news reports and treasure hunts. The final idea was to roughly replicate the story behind the Ready Player One book and film - where characters compete in virtual reality to find clues that lead to a series of keys and finally an egg which grants the winner the ownership of an entire island. Of course, the engineers in our team had to actually work out the code for integrating live into 360 stories for this to actually work. They got their heads down and amazingly worked out how to do it a lot faster than expected. One of the most challenging aspects of the project was getting each handheld 360 degree video camera to work correctly without the connection dropping. After endless planning, getting into character, running around London with 360˚ cameras, hiding keys in strange places and getting a few puzzled looks from passers by, it was time to showcase our project. Although I was supposed to be searching for a key in Spitalfields while 360˚ live streaming, the connection kept failing right before we were about to present our live demonstration. Frustratingly, this went quite smoothly during the trial run. Instead, during the demo, I ended up unknowingly live streaming from a meeting room in our office building. Meanwhile, other team members had similar issues and ended up live streaming from somewhere else nearby. We were however still able to successfully flick between live 360 story scenes! In the 360 story we also managed to integrate a live 2D stream of one of the team members from America, who played the narrator of the Ready Player One scenario. Another member stood in front of our green screen and live streamed as we superimposed a large map behind her. Her role was to point out where the characters were travelling on their hunt to find the keys. Although not everything went to plan, we did successfully make a 360 story with multiple livestream portals and scenes. It was a lot of fun and it made us think about the endless uses for 360˚ live streaming for projects in the future.

Read More
Loading...

360˚ Videos to Shoot in Winter/Summer

Simon Brooksbank / 2 days ago

As we build and curate Blend Media's library of 4k-8k 360˚ video content, we’re constantly assessing what content we have in our collection, where the potential gaps are and what our clients are asking for. Bearing in mind that it's currently winter in the Northern Hemisphere and summer in the Southern Hemisphere, my team and I have been doing our research and have pulled together a list of content you should be shooting in 360˚ over the next few months:

Read More
Loading...

A 360 Stories Web Tool Showcase: M/Y Khalilah Superyacht

James King-Thompson / 14 days ago

We recently worked with Viditour on an original 360˚ production of a 49m, all carbon, gold coloured superyacht: M/Y Khalilah. We wanted to create an interactive 360 tour of the yacht using 360 stories, our web tool for creating and publishing rich interactive 360° experiences that can be shared across the web and other social networks. We caught up with 360˚ content creators and video tour specialists, Viditour to find out about their involvement in our joint project.

Read More
Loading...

Opening up the potential of interactive 360° video for advertising

Chris Helm / 16 days ago

In a world where viewers can simply block, skip and change the video they are watching, active media – such as virtual reality (VR), augmented reality (AR) and 360° video – can be a powerful way for brands to captivate viewers and stand out amongst the thousands of ads consumers are exposed to each day online. However, advertisers are not yet widely adopting this media into campaigns. VR is a nascent industry and is expected to grow even more, with companies such as Goldman Sachs projecting VR alone to be bigger than TV within the next decade, generating $110 US billion in revenue. While “true” VR gains momentum, 360° video can bridge the gap, providing a way for brands to engage consumers today on any device, encouraging them take control, look around and discover more. 360° video also delivers strong results compared to standard video when used in advertising campaigns. Google research shows that 360° video contributes to a 5X higher click-through rate, and more repeat views (because viewers can have a different experience each time they watch).

Read More
Loading...

360˚ Video Top Tips: Episode #003

Stelios Theocharous / 19 days ago

Episode three of our 360˚ Video Top Tips series has landed! The aim of this series is to provide useful 360˚ video tips to teach you how to shoot in this immersive format to the best of your ability. 360˚ video and immersive content creators can apply these tips and tricks to any future productions. In this series we advise on the optimal 360˚ video camera height and touch on 360˚ video resolution. Topic: Optimal 360˚ Video Camera Height Tip: Real or virtual camera height can make or break a 360˚ video or virtual reality experience. There are many resources which advocate that eye-line is the optimal 360˚ video camera height and the foundation for an immersive video setup. This is often justified by a variety of rationale with the main reason being that the viewer is experiencing the 360˚ video through a ‘virtual body’ and therefore must be of average height to avoid feeling diminutive or enormous.

Read More