5 cool things we have seen in the immersive space this week: 1. McDonald’s jumping on the Instagram effect selectors bandwagon. Created by their agency Leo Burnett, they turned this around pretty quickly this week.. You can check out the effect @m…
Read MoreA new year can be a good time to try something new. This year, you can do lots of the ‘trying’ virtually! At the end of last year, Instagram Shopping launched a new feature, the #VirtualTryOn. Users are able to try on their favourite beauty produc…
Read MoreRoss Wakefield, aka rosterizer tells us how he moved from retail design into the wonderful and exciting world of AR.
Read MoreAnt Hagan heads up Aug-it!, an augmented reality app development team based in Liverpool’s creative district - the Baltic Triangle.
Read MoreYour Face or Mine. Not the TV show, (let’s not get into a debate on the ethics of that!) but face filters, whether you like them or not, they are here to stay! Last week, Facebook launched its new AR ads product allowing brands to run interactive A…
Read MoreThe global market for AR in retail will reach $1.6 billion by 2025; a gargantuan level of growth which retailers need to wholly embrace or risk being left behind. With ‘the death of the high street’ headlines more commonplace than ever in a challeng…
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