BLEND BLOG

Virtual Fashion: How the fashion industry is embracing…

/ 3 days ago

In times of reduced high street footfall and changing consumer trends, fashion brands are having to adapt their marketing strategies to deliver enhanced and rewarding customer experiences. Extended Reality (XR), which includes Virtual Reality and Au…

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Buy or Bespoke? 10 considerations for filming 360 cont…

Simon Brooksbank / 5 days ago

As we begin 2021 we are met with more restrictions on travel, socialising and working together, necessary due to the global pandemic. For a producer needing to shoot that scene of a crowded Oxford Street in London with maskless people, a temple in B…

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Creating a one-of-a-kind Immersive Experience

Simon Brooksbank / 5 days ago

We recently partnered with M Booth to create the content for an interactive experience for The Macallan. The final project included a 20ftx20ft projected cube, 4D multi-sensory VR experience in New York’s Grand Central Station, enabling visitors to …

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Interview: XR in 2021 with Blend Media CEO Damian Coll…

/ 10 days ago

This week I caught up with Blend Media CEO and Founder, Damian Collier, to discuss the successes of Extended Reality (XR) adoption in the last year, and try to predict where Virtual Reality (VR) and Augmented Reality (AR) might take us in 2021.

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C-Flat360 | 3D Classical Music & Spatial Audio

Simon Brooksbank / 17 days ago

C-Flat360 is a 360 VR production company based in Prague, Czech Republic who's goal is to expose classical music to the world through 360 VR and spatial audio. During the summer of 2020 they produced a new series of classical performance pieces in 8…

c-flat

Blend Market - A Guide to Posting Your First Project

Laura Helm / 18 days ago

Blend Market helps you find immersive creators and developers for your Augmented Reality, Virtual Reality, or Extended Reality projects. If you are new to immersive or just need to hire someone for your project, we've made it easy for you to hire t…

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6 Ways to Improve Business Performance With Extended R…

Thea Parnell / 18 days ago

Businesses are increasingly turning to Extended Reality to solve problems, empower the workforce, and improve performance. With 2021 just starting, many organisations are considering how to start to incorporate Augmented Reality (AR) and Virtual Rea…

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