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BLEND BLOG

Blend Market - Immersive News Round-Up

Laura Helm / a day ago

5 cool things we have seen in the immersive space this week: 1. McDonald’s jumping on the Instagram effect selectors bandwagon. Created by their agency Leo Burnett, they turned this around pretty quickly this week.. You can check out the effect @m…

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Creator Profile - Jerzy Pilch

Laura Helm / 11 days ago

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'Try-on' something new this year using AR

Laura Helm / 18 days ago

A new year can be a good time to try something new.  This year, you can do lots of the ‘trying’ virtually! At the end of last year, Instagram Shopping launched a new feature, the #VirtualTryOn.  Users are able to try on their favourite beauty produc…

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Creator Profile - Ross Wakefield

Laura Helm / a month ago

Ross Wakefield, aka rosterizer tells us how he moved from retail design into the wonderful and exciting world of AR.

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Creator Profile - Ant Hagan, Aug-it!

Laura Helm / a month ago

Ant Hagan heads up Aug-it!, an augmented reality app development team based in Liverpool’s creative district - the Baltic Triangle.

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Your Face or Mine - Face to Face Marketing with Filters

Laura Helm / 2 months ago

Your Face or Mine. Not the TV show, (let’s not get into a debate on the ethics of that!) but face filters, whether you like them or not, they are here to stay! Last week, Facebook launched its new AR ads product allowing brands to run interactive A…

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AR: CUSTOMER ENGAGEMENT EXPERIENCES RETAILERS IGNORE A…

Simon Brooksbank / 2 months ago

The global market for AR in retail will reach $1.6 billion by 2025; a gargantuan level of growth which retailers need to wholly embrace or risk being left behind. With ‘the death of the high street’ headlines more commonplace than ever in a challeng…

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