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Best 360 Video Campaigns: Travel | Blend Media

James King-Thompson / 4 days ago

This month we selected three of the best 360 video campaigns used in the travel sector. We look at the different techniques used in these campaigns to increase online engagement and reach across social media networks. 360 Video Campaign 1: How Far, Australia Brand: Expedia First on our list is Expedia's 'How Far, Australia' 360 VR experience which was released on June 16th 2016 in partnership with Tourism Australia. This 360 video campaign has so far accumulated 3,521,383 views on YouTube, 851 likes and 93 comments. Throughout this 360 video campaign we travel to various locations around Australia. Each of these places are clearly made known to us by 2D text overlays with the location coordinates. A deep emotive poem, read by actor Jonathan Oldham, also supports the wanderlust-driven narrative.

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GDPR: What are the implications for Blend Media?

Simon Brooksbank / 14 days ago

What is GDPR? The General Data Protection Regulation (GDPR) is a new EU Regulation intended to strengthen and unify data protection for all individuals within the European Union (EU). Its comes into force on May 28th of this year. The main objective of the GDPR is to allow individuals (otherwise known as “data subjects”) to have more control over their personal data, as well as a deeper understanding of how that personal data is used. The GDPR only applies to “personal data”, which effectively means any information that can be used, directly or indirectly, to identify a living individual. The definition is however broad and includes the term “any information” which can be used to identify somebody - which could also mean video footage containing imagery of clearly identifiable individuals. This is nothing new however. Such video footage would also fall within the definition of “personal data” under the existing legislative framework (the Data Protection Directive and the Data Protection Act 1998).   What does it mean for us? Collectively we need to be able to demonstrate that we have implemented as many measures, guidelines and exercised as much diligence as possible to show, interpret, and comply with the new GDPR requirements. Released Commercial Content: Model Released (Commercial) Content: Currently covers all media, worldwide, in perpetuity. Technically this should cover us for all licenses of these clips although we will be adding checkboxes within the release that allows the individual model to opt out of clips with them appearing to be used within potential contentious or subjective advertorial segments like alcoholic beverages, tobacco, electronic cigarettes, pharmaceuticals, healthcare, religious and political promotions. Unreleased Editorial Content: Currently around 80% of our library is Editorial and it’s this content that GDPR potentially creates the most issues for. We will be actively ensuring GDPR compliance as best a possible and this will be achieved through: Customer Terms & Conditions (for licensing content) when licensed will be absolutely clear that any unreleased clips can only be used in an editorial context (the context of which should be outlined). The T&C’s will also make reference to the GDPR to give further context to the importance of adhering to the Editorial use only restrictions when using these clips. Customer Terms & Conditions will also have a revised and stricter clause stating that the use of any clips in any derogatory, defaming, libellous, pornographic way etc is strictly prohibited. Creator Terms & Conditions will be revised to state that Blend requires that all best practices have been adhered to when filming the content to ensure all necessary filming permits and releases have been received. For each Editorial clip visible on the FRONT END of the Blend platform, we will have a note stating that the clip is Editorial and that its use is restricted and list the restrictions as per the Customer Terms & Conditions. If Creators are filming at events where the general public is present (eg. a Concert, Conference etc) the Creator should post a Notice of Filming sign at the entrance to and inside the venue informing the public that they are filming, what they are filming and who they are filming on behalf of and that if they enter the premises, by doing so they give their consent for their likeness to potentially appear in the finished, produced product. You can of course only do this if you have permission from the owners of the location or event organisers. But it’s standard practice anyway and something that should be taken seriously when filming at public events.

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What is Mocha VR, and why should you be using it?

Julianne Rooney / 22 days ago

As more brands take interest in VR, 360° video creators are seeing the tools for VR post production beginning to catch up with the rapidly growing demand for content. If you’re using Adobe After Effects to do compositing of 360° video, Mocha VR will take your workflow to the next level. Mocha VR is a standalone program that allows you to export your tracks, shapes or renders to another program to do the rest of the compositing work. In addition to the standalone version, plugins are available for Maxon Cinema 4D, The Foundry’s Nuke, HitFilm, and After Effects that allow you to use the Mocha data within your chosen 3D or compositing program. With VR-specific features, Mocha VR greatly simplifies processes that were previously tedious. Most notably, stabilising 360 cameras and tracking objects in 360 videos require far fewer steps because Mocha allows you to create a single track to follow objects as they move around the camera. What makes Mocha VR stand out from other software, though, is planar tracking: the ability to search for user defined planes, or patterns of pixels moving relative to one another.

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SXSW: Blending realities to create new ways to tell deeper stories in 360, VR and AR

Chris Helm / 25 days ago

This year’s SXSW was about discovering a sense of impossibilities and new forms of storytelling. This included the ‘Impossible Burger’ from Google-backed venture Impossible Foods, which manufactures meat substitutes that taste just like real meat, and predictions that artificial intelligence will be injected into our bodies and govern our self-conscious decision making in 20 years’ time. These seemingly impossible examples show how realities are now being blended to achieve an unexpected, new and extended reality.

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SXSW Meetup and Workshop, 2018 | Blend Media

Simon Brooksbank / a month ago

Howdy…Team Blend spent last week at SXSW in Austin, Texas. Thousands of people flocked to the annual festival of film, interactive media, music festivals and conferences to soak up the famed Southern Hospitality and immerse themselves in all things media. As well as having a stand shared with our partners Facebook 360 in the main expo, we also co-hosted another creator workshop and meetup. Not everyone gets the chance to go to SXSW and we were delighted to see so many 360 creators from all over the world sign up and come along. We had creators from Australia, Argentina, South Korea, China, Russia, Poland, Germany, Belgium, Canada and from all over the US. All creators within Blend Media's network receive invitations to these free and exclusive events. This event was the latest in a global series of events that we've held so far in London, Liverpool, Amsterdam, Vienna, Sydney, Melbourne, LA and New York. We hold these events to educate, train, inspire and share best practices with our growing network of professional 360 creators and filmmakers. If you’d like to join our creator network you can apply here.

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Marketing Week Live, 2018 | Blend Media

James King-Thompson / a month ago

Blend Media's marketing team recently attended Marketing Week Live, 2018, in the Olympia West Conference Centre in London. The event involved a diverse range of talks that encompassed the entire marketing mix from a number of highly respected professionals in the field. It was great to take some time out of the day-to-day to hear, discuss and debate some interesting and current insights of the ever-changing marketing landscape. Here are four of our highlights over the two days. Storytelling in a Hyperconnected World Brian Cooper and Ed Woodcock from Aesop (a creative agency powered by narrative thinking) gave an engrossing talk on the power of storytelling in marketing, and how it's important for each brand to have its own ‘storyverse’ in order to succeed in this hyperconnected world.

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