The average consumer is exposed to around 5,000 ads per day, making it harder than ever before for advertisers to achieve cut through with traditional advertising formats, such as still imagery and standard 2D video. Advertisers, brands and online p…
pressVirtual Reality (VR) and other immersive technologies have gained a lot of interest in recent years, particularly in Asia Pacific where forecasts predict that around half of AR/VR global revenue will be delivered in the region by 2023. Despite VR’s …
pressMuki Kulhan hosts IBC365’s first roundtable discussion with industry experts discussing the creative, technical and business aspects of producing and delivering immersive content experiences, the future developments and requirements for industry suc…
press360° video has quickly emerged as a unique medium that is able to offer deeper experiences for audiences compared to standard video or still imagery. It gives the viewer greater control to look around and discover more. Research conducted by Google …
pressAs any cutting-edge medium rides a wave of hype, there are normally several corporate sharks who attempt to ride the stream, in a bid to gather attention for their products and services. In many cases, these collaborations were nothing more than a t…
pressIt's time to put on make-up, it's time to dress up right, it's time to... go to the salon with L'Oreal. Sometimes, as you know on Life In 360° we step away from the usual random video of when a meteorite hit the Earth a century ago, or of tradition…
pressIn a world where viewers can simply block, skip and change the video they are watching, active media – such as virtual reality (VR), augmented reality (AR) and 360° video – can be a powerful way for brands to captivate viewers and stand out amongst …
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